MOTOR DECISIONS MATTER CAMPAIGN

The Motor Decisions MatterSM campaign, launched in June 2001, promotes greater awareness of the benefits of motor systems efficiency. It is a supplemental project funded jointly by motor manufacturers, motor service providers, trade associations and CEE members who serve as a separate advisory panel for the campaign. The campaign’s strategy is to develop a “business” message that translates the benefits of motor management and best-practice repairs into terms that senior plant and corporate management will understand and find compelling. MDM sponsors work individually and cooperatively to help customers implement appropriate motor management strategies.

Visit the campaign’s Web site, www.motorsmatter.org, or contact DOE-OIT Best Practices Clearinghouse (1-877-337-3463) or for additional information.