MARKET BARRIERS

Market Barriers: Knowledge and adoption of motor system efficiency measures is very low for a variety of reasons:
• Low priority of energy efficiency among capital investment and operating objectives.
• General lack of awareness among facilities managers, equipment distributors, engineers
and manufacturers’ representatives about NEMA Premium motors or about strategies to
improve motor system efficiency.
• Low level of staffing for facilities maintenance.
• Conflicting incentives for equipment and service providers to promote efficient equipment.
• Lack of awareness of non-energy benefits, such as increased reliability and reduced
downtime.
A cumulative result of these barriers is that the motor system market is largely first-cost driven. Consequently, the connection is not made between efficient motor systems and manufacturing performance.